9-11, A Crisis Counselor's Memories

I had no idea on the morning of 9-11 that an unthinkable, horrific event was about to occur that would devastate and emotionally wound every American old enough to understand, and would change my life, sending me in a new career direction.

I didn't know about the plane's hitting the Twin Towers. I was doing a phone session when my client mentioned it to me. He described what was happening, and I remember not really understanding. After the session, I turned on the television, just in time to see the second tower fall.

There weren't words to describe my reactions. I, and everyone else, tried to describe what had happened--to label an experience far beyond what anyone had ever witnessed. Shaken, horrified, traumatized, surreal, angry, fearful, confused were common reactions. After watching television for a while, I called all my clients and arranged for phone, instead of in person, sessions. I didn't want to leave my house, and neither did they. In between the sessions, I turned on the TV. I stayed glued to the television for the next two days.

Thursday, Lisa Reinhart, my partner (at the time) in my psychotherapy office, called me to see if I could worked with her, doing crisis work. Lisa had worked for United Behavioral Health as a corporate crisis counselor for about a year. From time to time, she'd told me stories about what she did, which at the time of 9-11, was my only knowledge of crisis work. Right after 9-11, UBH was desperate for extra counselors because they were stretched so thin. Lisa could vouch for me. So because of the emergency circumstances, UBH had me join the team. We were sent to work with the employees of American Airlines, who'd lost two planes and their crews in the tragedy.

That Thursday, Lisa and I went to a hotel, to debrief (do crisis counseling) with the flight crews from other cities. With all the planes grounded, the crews were stranded, unable to return home to loved ones. Lisa led the educational session, then we broke into groups for more personal sharing.

The next day, Friday, Lisa went back to the hotel, and I was sent to LAX, which was just starting to allow limited flights. People were being processed in a parking lot off the airport site, so there were long lines of people trying to get home. Police officers were everywhere. I realized that I didn't have any official paperwork to show I was allowed to get into the airport, and started to pray that I could get in.

I went up to a policeman in front of the line and told him I was the crisis counselor. I showed him my driver's license and business card, and explained why I was here. After scrutinizing me, and seeing that I looked harmless, he said, "I'll let you in, but you might be turned back at the next checkpoint." Relieved, I stepped on board the shuttle that would take me to the airport. The man at the next checkpoint also let me through, and the shuttle dropped me off at the American Airlines terminal.

Inside the terminal, few people were about the usually bustling building. My footsteps echoed in the emptiness. In the Human Resource office, the manager was out on disability, so there was only a part time assistant and an intern. Everything was in chaos. I'm good at organizing chaos, and I waded right in. I organized counseling groups, and found places we could use as private offices, set up phone sessions, and developed flyers to distribute to employees. I drew up a schedule so there could be coverage where needed, 17 hours a day.

Luckily, the psychiatrist American Airlines uses came in to help. He was a skilled trauma counselor, and in the first group we co-lead, I was mostly silent, watching how he took people through the various steps that are an import part of a debriefing. The Red Cross also sent counselors, and a few more UBH counselors arrived. One of them brought me copies of debriefing handouts she'd gotten from taking a crisis counseling class, and, in-between working with people, I studied them.

Late that night, the crews started flying home. We met the first plane, returning to Los Angeles, thinking the crew might need to talk to us. But most wanted to go straight home. They agreed to come back another day for debriefing. After that, we didn't meet the planes.

The flight crews were scared to fly again, angry at the terrorists, grieving for colleagues they knew and didn't know, and experiencing the-it could have been me--syndrome. Their world had turned upside down. All their training in hijacking situations was wrong for the-plane-as-a-bomb senario, and they felt helpless and out of control.

The staff at AA were overwhelmed and overworked. They had planes grounded all over the world. For a long time, they didn't even know where everyone was. They were flooded with employees calling and needing help, but couldn't stay on top of everything because of the sheer number. They were just as traumatized as everyone else, but too busy to do anything about it. They couldn't even squeeze time to talk to the counselors until the second week.

To provide coverage, we had groups scheduled three times a day at a nearby hotel and in the airport. Employees could make an individual appointment or could also drop in without an appointment. They could also call in for phone sessions.

As the next week rolled around, I moved all my clients into evening slots, or canceled them all together. I couldn't afford to completely give up my practice. I knew I'd be paid for the crisis work, but the check wouldn't come for a month or so. My clients were very understanding and glad to give up their time or move it around because they wanted to support me in doing the crisis work.

I worked about 15 hours a day, then had the commute home. I forced myself NOT to turn on the television because I needed to sleep. After a few days, I realized the people who continued to watch television became further traumatized. Therefore, as much as I wanted to tune in to see what was going on, I didn't allow myself.

All the counselors soon found that regardless of their training, 9-11 had changed everything with regards to what is effective. As the week wore on, I started seeing what worked and didn't work, and adapting my counseling methods to fit. I even utilized my martial arts background. In one group, when flight attendants shook from fear at the idea of returning to flying where they might be attacked and killed, I had a tiny, older woman stand up and demonstrated a simple self-defense skill. The energy in the group immediately changed when the women realized that they weren't so helpless after all. We brainstormed some things they could do, such as throwing coke cans, that helped them let go of some of their fear and take back their personal power.

AA used up their contracted amount of crisis hours from UBH, and the intern started to send the counselors home. I called my contact at UBH and told him that I wanted to stay, and that I'd work for free. He told me that wasn't necessary because UBH was going to cover all the expenses. I started to cry from relief and from pride to be associated with a company that was doing such a compassionate and extremely costly (UBH had counselors helping out all over the country) good deed.

As the week stretched on, the Red Cross counselors had to drop out. They couldn't afford the extended time away from their jobs. The need for counselors trickled off. By week three, I was the only one there. I finished the week, and though I hated to leave, it was time to return to my own life.

My life had changed, and not just from the 9-11 experience that changed everyone. I'd discovered I loved crisis counseling and wanted to continue the consulting work as an adjunct to my psychotherapy practice.

I took some formal training so I'd have the right credentials, and continued to work for UBH. I also worked for other employee assistance programs,and as a private corporate crisis/grief counselor. In the last ten years, I've spoken to thousands of people during times of crisis and pain. It might be because of the death of an employee, witnessing an accident, experiencing a robbery, or undergoing a layoff. I've also done mental health relief work after Hurricane Katrina and for various local disasters.

Working as a crisis/grief counselor has given me the material and "expert" status that enabled an editor at Alpha Books to contract with me to write a book. The Essential Guide to Grief and Grieving will be out November 1.

People ask me all the time how I can do such difficult work. I tell them it's because I help. People (for the most part) feel better after talking to me. I give a lot of my energy when I do crisis counseling. But since I don't do the work every day, I (usually) have time to recover between jobs.

I'll bet the terrorists never thought that good would come from their villinous acts. They had no idea how Americans would draw together and become a stronger country because of what they did. Thousands of innocent people paid the price. Families, friends, co-workers, and neighbors suffered from the loss. Those who lost loved ones will always grieve for them. The whole city of New York was traumatized, and has had to live with the aftereffects of the destruction. Many companies were directly or indirectly impacted, some going out of business. Their employees suffered from lost wages or jobs. The ripple effects of those acts were dramatic, deep, and lasting.

Americans are scarred now. But we are stronger for it. I'm glad I've been able to take something so horribly tragic and use it for good--for help, for comfort, for healing. I hope you have too.

My thoughts and prayers go out to all who have lost loved ones ten years ago today. They are not forgotten.

Self-Publishing--What Works--Networks

In my twelve or so years of writing fiction, I've developed many networks with other authors. Some of these networks are only one or two people. Others have hundreds of authors and are still growing. Some of these networks go back to the beginning of my writing career--my first writing class/critique group and my local chapter of RWA, Orange County, California--and another is less than two months old--a yahoo group of self-published romance writers.

These groups have women (and some men) who are pursuing a writing career. They are eager to learn the craft of writing, publishing, and promoting, and to share their knowledge with others. These people have learned that helping other authors also helps them.

I once heard New York Times best selling author, Susan Elizabeth Phillips, say at a conference that other authors are NOT your competition because a reader will read your book and immediately want another book. They might speed through your backlist, and then what? You won't have another book out for six months or a year. What are readers going to do in the meantime? Read other books. Will that stop them from reading yours when it comes out? No! The only thing that will stop (some) readers from buying a favorite author (or checking the book out from the library) is if that author produces one or two not so good (or even bad) books.

Therefore, it's important not to see other authors as your competition, but as your support system. I can't even count the various ways, big and small, that I've learned from or received support from other authors. I've developed some true and wonderful friendships. Some of these women (and one man) I rarely (if ever) see in person. My success is without a doubt due to other authors, who've been teachers, mentors, coaches, friends, promoters, and supporters.

I wouldn't be a self-published author if I didn't have a network that actually has a name, the Wet Noodle Posse, composed of authors who were RWA Golden Heart finalists in 2003. Many of these ladies have become dear friends. About four of them started self-publishing before me and sharing about their success. Because of that information, I resolved to self-publish as soon as I finished writing The Essential Guide to Grief and Grieving and turned it in to my editor. If it weren't for my WNP friends, I might not even be aware of self-publishing yet. I cringe at the thought.

Other friends and acquaintances from my writers' networks have given me so much information about self-publishing and promotion. They've bought my books (Wild Montana Sky and Sower of Dreams) promoted them on Twitter, Facebook, or their blogs, invited me to guest blog, reviewed my books, or swapped chapters with me. They've also recommended my books by word of mouth. Some of these things I requested, but many came spontaneously.

Most people who are in my networks know that I will do the same for them. For example, last week, I had a wonderful talk about books with Donna (whom I'd just met at a job function.) We found that we're both huge readers with a lot of favorite authors in common. When she told me she likes time travel romance, I recommend WNP friend, Theresa Ragan, another self-published author. I almost fell out of my chair when Donna told me she'd already read Theresa's books and loved them, especially Return of the Rose. By the end of the conversation, Donna had written down a list of my self-published friends and intended to go buy their books. I'd also asked her to write a 5 star review for Return of the Rose, which she has.

A few minutes ago, I wrote an email to a fan. This fan wanted to know when Stormy Montana Sky was coming out (late November.) In my email (among other things) I recommended Caroline Fyffe's books because her Westerns have a similar tone to mine. I told him that Caroline's books (out in a few weeks) could help tide him over until Stormy is out.

If you go through my blogs, I've sprinkled my friends' names and links to their books. Some have done the same for me. Maybe one of these days, I'll write a blog that just list my friends and links to their books. :)

After I write this blog, my next task is to check out a list of the self-published books from members of one of my networks, perhaps to buy some, but certainly to add checks to their tag boxes.

So you see, the GIVE and take of networking can be both personally fulfilling and of benefit to your sales figures. When you're promoting your books, think of how you can also promote others. I promise you'll reap the rewards.

Self-Publishing--What Works--Swapping Chapters

At the back of all my self-published books, I have several first chapters from my friends' books. This isn't a new concept, traditional publishers have been doing it for a while, and I've been hooked a couple of times from reading an excerpt in a book I've just finished.

As I was preparing Wild Montana Sky for publishing, I wrote an author who was in the RWA Futuristic, Fantasy, and Paranormal chapter with me, Paty Jager. Paty wasn't a personal friend and (at that time) I hadn't read her books. Yet I knew of her Historical Western Romances because Paty is the Queen of Blogging, and I'd read a lot of her guest blog posts. In one of her blogs or chapter emails, she'd mentioned she was self-publishing, Marshall in Petticoats and the rest of the series. I emailed her to ask if she'd want to swap, and she agreed, even though Wild Montana Sky wasn't sexy and Marshall in Petticoats was. We agreed to put a "warning" before the excerpt so readers would know what they were getting.

At the time, I thought I was the one who'd reap the most benefits from the relationship because I assumed Paty's fiendish (in a good way) promotion of her book, Spirit of the Lake, would spill over to Marshall, and then trickle to me. And I'm sure that has happened. However, with the early success of Wild Montana Sky, I was soon outselling Paty. I think my "sweet" readers weren't jumping to a sexy book. But after about a month, I started seeing on the Amazon section of Customers-who-bought-this-also-bought... that Paty's book had popped up on Wild Montana Sky's page. Yay! It bounced on and off for a few weeks, but since than has stayed solid. Paty's next book, Outlaw in Petticoats soon joined it. My readers who love Westerns did jump on Paty's series, and I think the same happened for those who liked my excerpt in her book.

For Starry Montana Sky, I asked my friend, Janet Quinn, who I knew was going to self-publish a small press Western she'd gotten her rights back to. I'd read and enjoyed Wild Honey when it had first come out, and knew it would be a good fit. Janet emailed me her first chapter, and I included it. She lagged at finishing it, and I nagged at her to finish her preparations in self-publishing the book. Finally, she did, but she missed about a month's worth of people being able to immediately buy her book. It took longer for Wild Honey to pop up and stay on my readers-who-bought section. I think this happened because sales for Starry were slower due to the higher price point. (Although they sure have picked up. I hit 100 sales in one day for the first time just yesterday!)

About a month ago, my friend Colleen Gleason/Joss Ware, multi-published multi-subgenre writer asked if I wanted to swap chapters with her sweet Medieval romance, Sanctuary of Roses. She wanted to pick up the sales of her (beautiful) Medieval series, which lagged behind her other subgenre books. I wasn't sure if my Western readers would cross over, but I thought some of my sweet readers might. And of course, I hoped Colleen's readers might also like Wild Montana Sky.

I made a new friend when I discovered Caroline Fyffe. Her book, Montana Dawn had a title and cover that caught my attention because they reminded me of my series. We've discovered we're kindred writing spirits when it comes to our books, even though they are completely different stories. Carolyn has her rights back and is about to self-publish Montana Dawn and her other Westerns. We are going to swap chapters. I know my readers will love her books.

For Sower of Dreams, I traded chapters with my dear friend, Cate Rowen. I have her Source of Magic in the back of the book. I'm especially happy for this because many years ago, I edited Source for her and she did Sower for me. We both LOVED each other's books, and to have the success we are both having with self-publishing thrills us to no end. I'm more than happy to send readers her way.

In looking back over this post, I've also realized the importance of having friends who promote you, and you promote them. But that's another blog post. :)

Avoiding Abusive Relationships

For the last week, I've been working as a crisis/grief counselor at a workplace where an employee was brutally stabbed by her ex-husband. I've been dealing with traumatized and grieving employees and customers who mourn the loss of Leslie, a woman who was (by all accounts) friendly, cheerful, funny, and made you feel special. She was always smiling, even though she had a difficult home life, with a husband who had beaten her at a former workplace, and was continuing to stalk and threaten her.

Leslie's story has been on the television news and in the newspapers, so I'm freer to write about her than I would be if that wasn't the case, although I am changing her name.

Leslie had recently moved out of her home, and her daughters and friends were proud of her for taking that step. Unfortunately, it's when a woman tries to escape from an abusive man that he can turn violent, and that's what happened with Leslie's ex.

It's extremely difficult to pry a woman out of an abusive relationship. She thinks she "loves" him. She's verbally (and perhaps physically) beaten down to the point where she has no self-esteem and believes that much of what happens is her fault. She may have little resources to aid in her escape. She may fear for her life if she leaves. And she may have children that bind her to a relationship with their father.

This blog isn't about helping women to escape an abusive relationship. It's to educate people about how to not get into one in the first place. The beginning of a relationship is when the woman has the most self-confidence and emotional resources to leave. This blog is about educating women to see the trap and not walk into it.

JEALOUSY AND CONTROL ISN'T LOVE. IT'S INSECURITY!!!

No matter how much a woman loves a man, she can't make him secure. She can't change him. He has to do that work for himself. But most women believe that if they love a man enough, he'll change. And sometimes, men do change. But they have to want and make the effort to. Pouring all your love into an abusive man is like pouring it into a bucket full of holes.

There are red flags that a man is controlling. He is often very attentive and loving at first. He knows how to get a woman to fall in love with him. Then he starts his attempts to control her. These attempts don't look like a big deal at first. He may start to criticize her. He might complain about her hanging out with one of her male friends. Or, he might tell her to change the outfit she's wearing because it's too revealing or sexy. He makes the excuse that he doesn't want other men looking at her, or he's afraid he'll lose her. She may think this is romantic and loving.

This is the point to leave. Most women don't because they don't understand their danger. Or, they may have had a father/step-father who verbally (and physically) abused their mother. But if a woman continues in the relationship, then BEWARE because his attempts to control won't stop.

The control is gradual. In the beginning, a woman might be okay with giving up a friendship or changing how she dresses. She wants to please him. But systematically, he isolates her from friends and family. He doesn't want her to have a support system. He wants to be the focus of her attention. She might find herself living in a "box" of rigid do's and don'ts. Sometimes his rules are arbitrary, giving him a chance to punish her when she does something "wrong." But even then she won't be able to please him because he'll always be insecure.

At some point the woman becomes the man's property. She belongs to him, and if he can't have her, no one will. He threatens to kill her if she leaves. He stalks her if she does. Then, like in Leslie's case, he may actually murders her.

Leslie had so much love and energy to give a man. She had plenty of experience with cheering people up and showing them she cared. That's who she was as a human being. I'm sure she thought that if she'd just showed her love to her husband enough, he'd relax and feel secure.

Perhaps, like with most abusive men, he wooed her back. Sent flowers, acted loving, promised to change. Maybe he did "change" for a few days, or weeks, or months, or even a couple of years. But the signs that the change wasn't real were still probably there. Leslie might have ignored them, or not known to take them seriously.

It's too late for Leslie, but her life and her death can make a difference for others.

IF A MAN EVER HITS YOU THEN LEAVE. HE WILL DO IT AGAIN NO MATTER WHAT HE SAYS TO THE CONTRARY.

A good book on this subject is: Why Does He Do That? Inside the Minds of Angry and Controlling Men by Lundy Bancroft. I think it's essential reading for any woman.

Rest in Peace, Leslie. You're safe now.

Self-Publishing--What Works--5 Star Reviews

I know authors who've been in the business for a long time are good at not looking at their reviews on publisher sites. Nor do they look at their reviews from professional reviews. (But that's another blog.) They've learned the truth about how you can't please everyone. I'm not able to do that yet, and don't see being at that place for quite a while. It seems all my self-published friends are the same.

Enough of my friends have examples of nasty, weird, or crazy reviews. There are some people out there who are negative and critical, and none of us are immune from their toxicity. I've read some of these describing a book I happened to enjoy, and I just have to shake my head and wonder why that reader didn't have the same experience. I know we're all different and have differing expectations, but I can't fantom giving any good book a 1 star.

Five star reviews are vital to the success of a self-published book, especially by an unknown or little known author. The 5 and 4 star reviews will make a reader stop and consider buying the book. For some readers, the positive stars are enough, and they don't bother to find out more. Other readers will read a couple of reviews, or they will carefully read through all the reviews before making their decisions. Then there are the readers that may be interested in the book, but wait to see what kind of reviews are generated before they buy.

I am so grateful for each person who has given me a good review--whether I knew them before or not. I'm not so grateful for the negative reviews (at this time, three 3 star ones for Wild Montana Sky) because they hurt when I first received them. I do try to focus on feeling glad that these readers gave the books a try. I also know this makes the book look more legitimate. If everyone loves the book then maybe all the reviews are written by friends and family.

For each 5 star review I received, my sales rose a bit--from a couple of book sales to ten a day. The rise in sales seemed to level out at about eight or nine reviews. I'll be interested to see what happens with my recently published book, Sower of Dreams, to see if that holds true for the fantasy romance series as well.

I have reviews generated from 4 different types of readers:

1. Author friends/acquaintances

2. Family Members and friends

3. General Readership

4. Fans who wrote me about the books

Let me expand:

1. I have author friends who are self-publishing their books, and I've been eager to read them, especially if I've known about the book for a long time. I know these authors feel the same about my books. When I read their books, I'm happy to review them, and they do the same for me. Through joining a group of self-published authors, I'm meeting more and more who have books I want to read. I have a bunch on my Kindle already. If I like a book, I'll review it. If I don't like it (which hasn't happened yet) I won't. A few have done the same for me.

2. My uncle played an important part in Wild Montana Sky. He helped with the scene where the heroine learns to shoot and also on the bear attack scene. He is NOT a romance reader, but after he read Wild Montana Sky on his Kindle, he wrote me the most beautiful email, which definitely made me cry. I asked him to use part of the email as a review, and he did. He went on to read Starry Montana Sky, and tells me to hurry up with the next one.

One of my friends, also not a romance reader, read the book and told me she really liked it. I asked her if she would post a review, and she did one for Starry.

3. Other reviews come from people whom I don't know, will never know, but will always wish I could hug and say a heartfelt "thank you." In many ways, these reviews mean the most of all because they come from strangers.

4. I was floored by my first fan email. She described herself as "spellbound" by the stories. I asked her if she'd be willing to post what she'd written to me as a review. A few days later, she did, although she didn't use the spellbound description, darn it.

Since then, I've received several other fan emails. I've replied to each one, telling the reader that her email has made my day. I answer any questions or respond to comments. Then at the end, I make my request. It goes something like this: "I have a request. Would you be willing to take some of what you've written to me and write a review on Amazon? Positive reviews mean so much to authors, and I'd really appreciate it." So far, each person has written a review.

I make sure to put in the point of reviewing for other authors. Most people don't even think to write a review. I certainly didn't. Most people (who already like your book) will be glad to do this for you. Once they start, they might continue to post positive reviews for others.

Since I've started self-publishing, I've been making a point to write reviews. I mostly give positive ones, although if I'm frustrated by a book, and I don't know the author, it might be a 3 star. But that's rare. (If I know the author, I'll email or tell her in person about what troubled me.) Writing 5 star reviews is fun, although I usually just make a few comments, I don't recap the book. I like thinking about how happy that author will be when she/he discovers it.

Self-Publishing--What Works--Price Point

I think my pricing strategy has led to successful sales. For both series, I've set the first book at .99 and the second at 2.99. When the third books in each series are finished I intend to sell them at 3.99.

There are two cons to the .99 book. The first one is that some people think you are showing the reader that you don't value your book. Personally, I think this is a silly concept. It never even occurred to me to think that way until I read it on several blogs. The second con is that you only receive 35% on .99. Therefore, I make a LOT more money on the books that sell for 2.99. I know a lot of people who say that they'd rather sell less and make more. That's their choice.

The reason I originally went with .99 is that I thought a reader is taking a risk on an unknown author when they buy my book. Far more readers are going to make that choice when the risk to their pocketbook is less. By book two, I figure that I'm no longer an unknown author, and thus the price of book two. Originally, I sold more of Wild Montana Sky than Starry Montana Sky--about 5 or 6 to 1. Gradually Starry crept up until it was 2 or 3 to 1. For example, yesterday, I sold 187 copies of Wild Montana Sky and 74 of Starry Montana Sky. A good day for both books.

Having more sales, even though I don't make much money on them (although still more than I'd make per traditionally published book) resulted in more sales. Higher sales resulted in a better sales ranking and in my making Amazon top 100 lists. Being on those lists sold more books. About a month later, Starry Montana Sky ended up on the top lists, too. As I write this, Wild Montana Sky is ranked #217 in the Kindle Store. And #5 #6 #9 on several lists that end in Historical or Historical Romance. Starry Montana Sky is ranked at #751 in the Kindle Store, and #2, #32, #32 on different lists.

Having a .99 book also has caught the attention of some bloggers who look for cheap books. It hasn't gotten a lot of attention, but has gotten some.

If you are a popular author who is publishing your backlist, then you might not need to have a .99 book. However, you might still do it to draw in new readers.

One of my friends, Jacqueline Diamond, has written contemporaries for Harlequin for as long as I've known her. However, she has an extensive backlist of Regencies and a few other genres that I've happily been reading. After a few months with disappointing sales, she followed my example and her sales have picked up.

The nice thing about self-published ebooks is that you pick the price and it's not set in stone. You can play around with the price and see what works. You can try a .99 book to see if it jump starts your sales, but after a few weeks or months, raise the price.

The more books you have published, the more you can experiment. So keep writing!

Self-Publishing--What Works

Since my last blog post, I've had so many people ask me about what I've done to promote my books, Wild Montana Sky and Starry Montana Sky, that I promised to blog about what has worked for me.

I've been doing a lot of thinking about the question and realized that I can't just blog about promotion because I believe far more goes into a successful ebook than promotion alone. However, if I wrote everything I think works in one blog, you'd be reading a book. So I'm going to break it down into a series of blogs.

I've been amazed at the success of my books. They are simple stories, traditional, maybe even a bit old-fashioned. They are more "Americana," like Little House on the Prairie than "Western" like Lonesome Dove. And I think that's part of their appeal. There's a whole niche of readers who have missed "sweet" romances. They may have even stopped reading romance because they are uncomfortable with the sexuality. There's also a lot of other readers (like me) who just like romance. They won't care if it's sexy or if it's sweet. Readers who prefer "hot" romance will be able to tell from the cover and the description that these are not sexy books and, thus, won't buy them.

The other niche I've hit is historical Western. There are avid Western readers out there. Most enjoy both contemporary and historical Westerns. However, there aren't many historical Westerns published today, so fans of historicals tend to pounce on one when they come across it.

Therefore, if you're going to self-publish a book, think about your niche. It might be one that's tremendously popular--New York turns out lots of books in that subgenre. Or it might be a small niche, neglected by New York, that has avid readers. For example: Time Travel is a self-published subgenre that's doing very well for some friends of mine.

You might have to go with your instincts that readers will like your type of book. That's what I did when I believed that there were readers for sweet stories. The problem I always had was how can publishers find these readers if they've stopped buying romance? I've stopped worrying about that because those readers are finding me.

Or you might position your story to take advantage of a topic or activity that's already popular. Yesterday, I had a talk with a friend who's going to self-publish a book that was originally published in the late 1990s. The hero in the book is a retired Formula One race car driver. I suggested she make him a former Nascar driver. When the book was originally published Nascar wasn't as popular as it is now. Nascar has a huge and growing following. More and more women are are becoming fans. Therefore, she has a built-in market for her book.

Having a niche also ties in with your promotion efforts. Although I haven't done so, I've been thinking of promoting to the Christian market. My books aren't inspirational, but they do have some inspirational elements. I think that would also be a good word-of-mouth market. One woman likes the book, and she tells other women at her church about it.

I'm not saying write to the market or what you think the market is. I'm saying write the book you want to write. Just take some time to think about the possible niche or niches and see if there's anything you can do to increase your readership by tweeking your book in any way.