Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Sunday, September 4, 2011

Self-Publishing--What Works--Networks

In my twelve or so years of writing fiction, I've developed many networks with other authors. Some of these networks are only one or two people. Others have hundreds of authors and are still growing. Some of these networks go back to the beginning of my writing career--my first writing class/critique group and my local chapter of RWA, Orange County, California--and another is less than two months old--a yahoo group of self-published romance writers.

These groups have women (and some men) who are pursuing a writing career. They are eager to learn the craft of writing, publishing, and promoting, and to share their knowledge with others. These people have learned that helping other authors also helps them.

I once heard New York Times best selling author, Susan Elizabeth Phillips, say at a conference that other authors are NOT your competition because a reader will read your book and immediately want another book. They might speed through your backlist, and then what? You won't have another book out for six months or a year. What are readers going to do in the meantime? Read other books. Will that stop them from reading yours when it comes out? No! The only thing that will stop (some) readers from buying a favorite author (or checking the book out from the library) is if that author produces one or two not so good (or even bad) books.

Therefore, it's important not to see other authors as your competition, but as your support system. I can't even count the various ways, big and small, that I've learned from or received support from other authors. I've developed some true and wonderful friendships. Some of these women (and one man) I rarely (if ever) see in person. My success is without a doubt due to other authors, who've been teachers, mentors, coaches, friends, promoters, and supporters.

I wouldn't be a self-published author if I didn't have a network that actually has a name, the Wet Noodle Posse, composed of authors who were RWA Golden Heart finalists in 2003. Many of these ladies have become dear friends. About four of them started self-publishing before me and sharing about their success. Because of that information, I resolved to self-publish as soon as I finished writing The Essential Guide to Grief and Grieving and turned it in to my editor. If it weren't for my WNP friends, I might not even be aware of self-publishing yet. I cringe at the thought.

Other friends and acquaintances from my writers' networks have given me so much information about self-publishing and promotion. They've bought my books (Wild Montana Sky and Sower of Dreams) promoted them on Twitter, Facebook, or their blogs, invited me to guest blog, reviewed my books, or swapped chapters with me. They've also recommended my books by word of mouth. Some of these things I requested, but many came spontaneously.

Most people who are in my networks know that I will do the same for them. For example, last week, I had a wonderful talk about books with Donna (whom I'd just met at a job function.) We found that we're both huge readers with a lot of favorite authors in common. When she told me she likes time travel romance, I recommend WNP friend, Theresa Ragan, another self-published author. I almost fell out of my chair when Donna told me she'd already read Theresa's books and loved them, especially Return of the Rose. By the end of the conversation, Donna had written down a list of my self-published friends and intended to go buy their books. I'd also asked her to write a 5 star review for Return of the Rose, which she has.

A few minutes ago, I wrote an email to a fan. This fan wanted to know when Stormy Montana Sky was coming out (late November.) In my email (among other things) I recommended Caroline Fyffe's books because her Westerns have a similar tone to mine. I told him that Caroline's books (out in a few weeks) could help tide him over until Stormy is out.

If you go through my blogs, I've sprinkled my friends' names and links to their books. Some have done the same for me. Maybe one of these days, I'll write a blog that just list my friends and links to their books. :)

After I write this blog, my next task is to check out a list of the self-published books from members of one of my networks, perhaps to buy some, but certainly to add checks to their tag boxes.

So you see, the GIVE and take of networking can be both personally fulfilling and of benefit to your sales figures. When you're promoting your books, think of how you can also promote others. I promise you'll reap the rewards.

Tuesday, August 23, 2011

Self-Publishing--What Works--5 Star Reviews

I know authors who've been in the business for a long time are good at not looking at their reviews on publisher sites. Nor do they look at their reviews from professional reviews. (But that's another blog.) They've learned the truth about how you can't please everyone. I'm not able to do that yet, and don't see being at that place for quite a while. It seems all my self-published friends are the same.

Enough of my friends have examples of nasty, weird, or crazy reviews. There are some people out there who are negative and critical, and none of us are immune from their toxicity. I've read some of these describing a book I happened to enjoy, and I just have to shake my head and wonder why that reader didn't have the same experience. I know we're all different and have differing expectations, but I can't fantom giving any good book a 1 star.

Five star reviews are vital to the success of a self-published book, especially by an unknown or little known author. The 5 and 4 star reviews will make a reader stop and consider buying the book. For some readers, the positive stars are enough, and they don't bother to find out more. Other readers will read a couple of reviews, or they will carefully read through all the reviews before making their decisions. Then there are the readers that may be interested in the book, but wait to see what kind of reviews are generated before they buy.

I am so grateful for each person who has given me a good review--whether I knew them before or not. I'm not so grateful for the negative reviews (at this time, three 3 star ones for Wild Montana Sky) because they hurt when I first received them. I do try to focus on feeling glad that these readers gave the books a try. I also know this makes the book look more legitimate. If everyone loves the book then maybe all the reviews are written by friends and family.

For each 5 star review I received, my sales rose a bit--from a couple of book sales to ten a day. The rise in sales seemed to level out at about eight or nine reviews. I'll be interested to see what happens with my recently published book, Sower of Dreams, to see if that holds true for the fantasy romance series as well.

I have reviews generated from 4 different types of readers:

1. Author friends/acquaintances
2. Family Members and friends
3. General Readership
4. Fans who wrote me about the books

Let me expand:

1. I have author friends who are self-publishing their books, and I've been eager to read them, especially if I've known about the book for a long time. I know these authors feel the same about my books. When I read their books, I'm happy to review them, and they do the same for me. Through joining a group of self-published authors, I'm meeting more and more who have books I want to read. I have a bunch on my Kindle already. If I like a book, I'll review it. If I don't like it (which hasn't happened yet) I won't. A few have done the same for me.

2. My uncle played an important part in Wild Montana Sky. He helped with the scene where the heroine learns to shoot and also on the bear attack scene. He is NOT a romance reader, but after he read Wild Montana Sky on his Kindle, he wrote me the most beautiful email, which definitely made me cry. I asked him to use part of the email as a review, and he did. He went on to read Starry Montana Sky, and tells me to hurry up with the next one.

One of my friends, also not a romance reader, read the book and told me she really liked it. I asked her if she would post a review, and she did one for Starry.

3. Other reviews come from people whom I don't know, will never know, but will always wish I could hug and say a heartfelt "thank you." In many ways, these reviews mean the most of all because they come from strangers.

4. I was floored by my first fan email. She described herself as "spellbound" by the stories. I asked her if she'd be willing to post what she'd written to me as a review. A few days later, she did, although she didn't use the spellbound description, darn it.

Since then, I've received several other fan emails. I've replied to each one, telling the reader that her email has made my day. I answer any questions or respond to comments. Then at the end, I make my request. It goes something like this: "I have a request. Would you be willing to take some of what you've written to me and write a review on Amazon? Positive reviews mean so much to authors, and I'd really appreciate it." So far, each person has written a review.

I make sure to put in the point of reviewing for other authors. Most people don't even think to write a review. I certainly didn't. Most people (who already like your book) will be glad to do this for you. Once they start, they might continue to post positive reviews for others.

Since I've started self-publishing, I've been making a point to write reviews. I mostly give positive ones, although if I'm frustrated by a book, and I don't know the author, it might be a 3 star. But that's rare. (If I know the author, I'll email or tell her in person about what troubled me.) Writing 5 star reviews is fun, although I usually just make a few comments, I don't recap the book. I like thinking about how happy that author will be when she/he discovers it.

Saturday, August 20, 2011

Self-Publishing--What Works

Since my last blog post, I've had so many people ask me about what I've done to promote my books, Wild Montana Sky and Starry Montana Sky, that I promised to blog about what has worked for me.

I've been doing a lot of thinking about the question and realized that I can't just blog about promotion because I believe far more goes into a successful ebook than promotion alone. However, if I wrote everything I think works in one blog, you'd be reading a book. So I'm going to break it down into a series of blogs.

I've been amazed at the success of my books. They are simple stories, traditional, maybe even a bit old-fashioned. They are more "Americana," like Little House on the Prairie than "Western" like Lonesome Dove. And I think that's part of their appeal. There's a whole niche of readers who have missed "sweet" romances. They may have even stopped reading romance because they are uncomfortable with the sexuality. There's also a lot of other readers (like me) who just like romance. They won't care if it's sexy or if it's sweet. Readers who prefer "hot" romance will be able to tell from the cover and the description that these are not sexy books and, thus, won't buy them.

The other niche I've hit is historical Western. There are avid Western readers out there. Most enjoy both contemporary and historical Westerns. However, there aren't many historical Westerns published today, so fans of historicals tend to pounce on one when they come across it.

Therefore, if you're going to self-publish a book, think about your niche. It might be one that's tremendously popular--New York turns out lots of books in that subgenre. Or it might be a small niche, neglected by New York, that has avid readers. For example: Time Travel is a self-published subgenre that's doing very well for some friends of mine.

You might have to go with your instincts that readers will like your type of book. That's what I did when I believed that there were readers for sweet stories. The problem I always had was how can publishers find these readers if they've stopped buying romance? I've stopped worrying about that because those readers are finding me.

Or you might position your story to take advantage of a topic or activity that's already popular. Yesterday, I had a talk with a friend who's going to self-publish a book that was originally published in the late 1990s. The hero in the book is a retired Formula One race car driver. I suggested she make him a former Nascar driver. When the book was originally published Nascar wasn't as popular as it is now. Nascar has a huge and growing following. More and more women are are becoming fans. Therefore, she has a built-in market for her book.

Having a niche also ties in with your promotion efforts. Although I haven't done so, I've been thinking of promoting to the Christian market. My books aren't inspirational, but they do have some inspirational elements. I think that would also be a good word-of-mouth market. One woman likes the book, and she tells other women at her church about it.

I'm not saying write to the market or what you think the market is. I'm saying write the book you want to write. Just take some time to think about the possible niche or niches and see if there's anything you can do to increase your readership by tweeking your book in any way.